Optimizing Search Engine with SEO

SEO is to make information easier for search engines to comprehend and display. it refers to the practice of enhancing your website to raise its visibility when users conduct keyword searches. The fundamental SEO toolkit includes activities like keyword analysis, link building, site audits, page optimization, rank tracking, reporting, and others.


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A Step-By-Step Guide To SEO

Ranking Factors for SEO

It might be challenging to stay up to date with the most recent changes as SEO standards change frequently. However, you must be informed if you want your Google rankings to rise from the bottom of the list to the top.


Over time, well-optimized websites see an increase in traffic, which results in more leads and revenue. Without SEO, users won’t be able to reach your website, making all of your efforts pointless..

The top 6 ranking factors can be grouped in to below

SEO foundations


The act of obtaining links from other websites to your website is known as link building. These links are referred to as backlinks in SEO. Obtaining backlinks from reputable websites can give your website more authority and boost your position in search engine results (SERPs).

On Page

On-page SEO, sometimes referred to as on-site SEO, is the process of optimizing web pages to raise a website's position in search results and attract organic visitors. On-page SEO includes optimizing your headlines, HTML elements (title, meta, and header), and images in addition to posting relevant, high-quality content.


Making sure a website complies with the technical standards of current search engines in order to achieve higher organic ranks is known as technical SEO. Technical SEO is the process of improving your website and server so that search engine spiders can more efficiently crawl and index your site (to help improve organic rankings).


Website is all that matters in SEO, from what domain to choose, to what hosting the website runs on. Analyze all of your website data Identify and target a specific keyword phrase for each authoritative content page on your site. In web design and creation, user journey and experience is key to SEO as well.

Local SEO

The first step to success in local search is to create a Google Business Profile. Make your Google listing a free customer acquisition tool for your local SEO campaign by using these Google My Business optimization techniques.

Content Marketing​

The technological method of improving the quality of traffic and bringing the most people to your website is referred to as SEO. Contrarily, content marketing focuses on using relevant and valuable content to encourage profitable client or customer activity. Like a body without a soul, SEO without content marketing is useless.

Search engine optimization (SEO), according to Google, is the practice of improving your website for search engines. In order to offer the information and content users are looking for, Google’s ranking algorithms must sort through hundreds of billions of websites and other pieces of content in our Search index. We’re talking about matching search results to user intent.

Google Algorithm

What does Google's SEO algorithm entail? To calculate page rankings, the Google algorithm incorporates keywords to some extent. SEO is the most effective approach to rank for particular keywords. In essence, SEO is a technique for informing Google that a website or web page is about a specific subject. According to the majority of analysts, Google updates its search algorithm between 500 and 600 times a year. That translates to once or twice per day.

White Hat VS Black Hat

Black hat SEO relies on tricking Google's algorithm to boost rankings, whereas white hat SEO focuses on ways to enhance user experience. Simply said, it is risking chances of Google's manual penalties, and considered black hat SEO when a strategy is used to trick Google into believing that a website offers users more value than it actually does.

Google Penalty

How Do Google Penalties Work? A website that contains content that violates the Google-enforced marketing principles is subject to a Google penalty. This punishment may arise from a manual inspection that reveals a website may have employed "black hat" SEO techniques or from an upgrade to Google's ranking algorithm.

The goal of an SEO strategy is to raise a website’s position in search results so that it may draw in more natural traffic. The technical SEO, content strategy, on-page SEO, link-building, and user experience are some of the fundamental pillars that this strategy is built upon.

Enhancing Search Appearance

Enhancing search appearance is important as part of SEO strategy to stand out from your key competitors and other listings. This can be achieved via:

  1. Structured data
  2. Sitelinks

Organic Traffic

SEO Trends

Keyword ranking

SEO Analytics

SEO Marketing

Across various stages of consumer’s buying behavior, SEO is essential because it increases the visibility of your website (Awareness), which results in increased traffic and opportunity to convert visitors into paying clients (Considerations). Examine the SEO techniques available to you for the best marketing positioning. 

WordPress SEO

Frequently, clients will question us if WordPress is effective for SEO. Yes, it is the answer. WordPress has earned a reputation for offering a strong SEO foundation as a content management system (CMS), and for good cause. It was once recognized solely as a blogging platform. It’s no accident that WordPress websites frequently achieve high rankings on Google.

Youtube SEO

The process of optimizing your channel’s page, playlists, metadata, description, and videos is known as YouTube SEO. The constantly changing technique of optimizing YouTube videos, titles, descriptions, and more to rank highly in Google’s main search engine and internal search engine on YouTube. The ideal video duration should be found, your videos should be promoted on other channels, and you should pay attention to your stats, among other best practices. What exactly is a YouTube SEO plan? Designing online content to rank well in search engine results pages is a constantly evolving process known as search engine optimization (SEO) (SERPs). Optimizing your content for search is essential to generating traffic and expanding your audience because search is frequently the gatekeeper to your material.

Baidu SEO

Even though Baidu initially appears to be a Google knockoff, there are some significant differences between the two search engines. Baidu SEO is a significant problem in a local online market, but it can be quite difficult to make your website visible in the Chinese market. In China, Baidu is the preferred search engine despite Google’s dominance of the worldwide search engine market. With China-specifics, Google’s SEO, SEA, and PPC functions are comparable.

E-Ecommerce SEO

From common Shopping CMS like Shopify, Magento, and Woo-commerce, to enterprise e-ecommerce solutions like Salesforce Commerce, and Sitecore, Ecommerce SEO is the practice of increasing the visibility of your online store in search engine results pages (SERPs). This is a cost-free method of increasing traffic to your website (SERPs). You want your page to rank as high as it can since a page with a good ranking will get more traffic.

SEO Courses

Combining data, analytics, content marketing, HTML, technical site optimization, keyword research, technical SEO, link building, analytics, and other essential SEO ideas are among the fundamentals covered in the free Google SEO Fundamental course. Numerous websites, including SEMrush, Hubspot, and Udemy, offer well-known, free online courses on SEO to help students thrive in their marketing jobs. Additionally, it offers pupils a wide range of contemporary concepts, tasks, and even certifications.

Google has it’s SEO resources for Small Business Owners

Users of SEO tools can improve their websites’ exposure and search engine rankings. The information provided by these tools to users regarding their websites’ search engine rankings, backlinks, keywords, and other factors is extensive.

An SEO tool user might find opportunities to raise their website’s rating by using the data it analyzes. While we can safely say most useful tools are paid ones, there are also many free SEO tools that even SEO experts in Singapore uses.

What is A Search Engine

A search engine is a complex software that enables users to use keywords or phrases to get the information they’re looking for online.

Even with millions of websites available, search engines are able to deliver results swiftly by continuously monitoring the Internet and indexing every page they come across.

How Does A Search Engine Works

The way search engines operate is by simply using the web crawlers they have created to comb through billions of pages.

These are also known as bots or search engine spiders. A search engine spider then uses links on new web pages it finds to travel the internet by finding new pages by following links on those pages, and so on.

When a search engine requests web pages from website servers, this is called crawling.


Search engines find and access web sites using their own web crawlers. All commercial search engine crawlers start a website’s crawl by downloading its robots.txt file, which specifies which pages on the website search engines should and shouldn’t crawl. a description of Google’s crawlers (user agents) “Crawler” is a general name for any program that is used to automatically discover and scan websites by following connections from one webpage to another. It may also refer to a “robot” or “spider” in some contexts. Googlebot is the primary crawler used by Google.

The spider uses indexing to collect and process all the information from pages and websites as it navigates the web.


After the Googlebot has located a webpage, Google attempts to determine its subject before storing it in its index. The Google search algorithm and bots like the Googlebot handle the entire indexing process. A page is indexed by Google if the Google crawler (“Googlebot”) has visited it, examined it for content and significance, and added it to the Google index. Pages that have been index can appear in Google search results.

Why do some Google searches come up first whereas other do not?


When a search engine has compiled a list of all the web sites linked to a specific keyword or keyword phrase, it must decide how to rank those pages in response to the keyword.

If you operate in the SEO sector, you probably already have a good understanding of several aspects of the ranking factors. The term “algorithm” is also used to describe the search engine’s ranking system.

The ranking stage of search is so complicated that it deserves its own articles and books to fully explain.

The ranking of a website in the search results can be influenced by a wide range of factors. According to Google, their algorithm takes into account more than 200 ranking parameters. 

google bot
seo 3 pillars

What Are SEO Best Practices

The goal of SEO best practises is to raise website’s position in search results. 
On-site optimization, keyword research, and link building are some typical best practises for search engine optimization.

Ranking on the first page of Google is crucial since, according to Google Singapore’s statistics, 75% of users never scroll past the first page of search results.

The best way to present yourself is to adhere to SEO best practises.

Best SEO practises are actions that will “ideally make it easier for search engines to crawl, index, and interpret your material,” according to Google.

You can do a million different actions to improve your Google rankings (including advanced SEO strategies and techniques).
However, it’s crucial to master the fundamentals first.

To put it another way, you need to ensure that your website complies with current SEO best practises. The starting point is that.

After you have your foundation in place, start using innovative and cutting-edge techniques.

Following that, here are the top 10 SEO best practises you should be aware of in 2022:


In a layman term, the technique of increasing a website’s traffic from natural search results is known as SEO (Search Engine Optimization). It entails activities including technical audits, link development, content generation, and keyword research. 

In the age of digital marketing, SEO, as a marketing strategy, is crucial in assisting you in broadening your consumer base.

An example of SEO include reaching out to other web publishers to mention about 1 of your content in their blog, which you believes adds much value to their readers. This is Off-page SEO, and it describes strategies you can use to raise your website’s rating that don’t include your own website, such as guest blogging and link building. 


If you’ve wondered, “Can I do SEO for free by myself?” the answer is definitely. You don’t need to hire an outsourced agency to optimize your SEO, but alot of hours and patience, and pure hard work, learning about SEO to make sure you are doing it right, reaching out for link-building opportunities, and importantly, creating unique and quality content for your audiences.

It often takes 4 to 6 months to start seeing benefits, according to many SEO agencies. That’s normally true, however keep in mind that SEO results develop over time and that now is the moment when you start seeing results. Your results at 6 months should be significantly different from your results at 12 months. Having a realistic objective and goal in mind, understanding that SEO is a long term investments, and being realistic of the limitations due to internal (i.e. Website, content) and external factors (i.e. Competitiveness of niche) is key.

Yes, it is possible to rank without SEO or backlinks, but it will likely take more effort and time, and depending on factors such as how competitive are your keywords you want to rank for, and are you using web and hosting platforms which are already meant to be SEO-friendly, such as WordPress or Shopify

Because there is so much to read about search engines and how the optimization process functions, learning SEO can be challenging at first.

When users search on Google, Bing, or Yahoo, you may make it easier for them to locate your website by using search engine optimization (SEO). As a business owner, you may increase traffic to your page and sales by building your website correctly and optimizing your keywords.

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