Content Marketing Strategy & SEO

Content marketing assists you with search engine optimization in addition to fostering trust and a relationship with your audience (SEO). The creation of high-quality, user-focused content is crucial to SEO. Combining an effective SEO strategy and content marketing plan using a data-driven approach can bring succuss to your marketing objectives

Gary Illyes
Gary Illyes

Gary Illyes of Google offers advice on how to use Google's best practices to outrank your rivals. He'll give you pointers on SEO and all things Google Search Algorithm.

Table of Contents

What is content marketing?

Content marketing is sharing information that leads people to take action. This could mean providing useful tips, answering questions, giving advice or even just entertaining people.

Your goal is to provide value, which will help you build trust with your audience. When people see that you are willing to help them solve problems or learn about topics that interest them, they become loyal customers.


Why is content marketing important?

Content marketing is one of the most powerful ways to build trust with your audience and increase conversion rates. When done well, it provides value to your target market while building brand awareness and establishing authority. In fact, according to HubSpot, companies who use content marketing see a 41% lift in lead generation over those who don’t.

Here are three reasons why you should start creating content today:

1. Educate Your Audience

Educating your audience is key to successful content marketing. If you’re trying to sell something, you’ll want to provide information that helps people understand what you do and how you can help them solve problems. But if you’re providing educational material, you’ll also want to teach your readers things like how to fix common mistakes, how to avoid scams, and how to find quality sources of information. This type of content builds credibility and increases trust among your audience.

2. Increase Conversions

When you write content that educates your audience, you’re giving them useful information that they can use themselves. For example, if you’re selling a product, you might include tips on how to install it properly or how to make it work better. Or if you’re writing blog posts, you could explain why certain topics are trending now, or give advice on how to improve productivity. By teaching your audience about your industry, you’re increasing the chances that they’ll buy from you because they feel like they know you and that they trust you.

3. Create Loyalty

Types of Content Marketing

There are many different types of content that are used in content marketing. Some examples include:

• Editorial – This includes articles, blogs, white papers, infographics, etc.

• Social Media – This includes posts on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.

• Paid Advertising – This includes ads placed on Google, Bing, Yahoo, etc.

Content marketing is an umbrella term that encompasses all forms of communication that are designed to attract potential customers. These communications can take place via traditional methods such as print advertisements, radio, TV, billboards, etc., or via digital platforms like email, websites, mobile apps, etc.

Each type of content marketing has its advantages and disadvantages. For example, an article written for a blog might be read by thousands of people over the course of months, while a single tweet could be seen by hundreds of followers within minutes.

The purpose of content marketing is to communicate information to consumers in order to increase sales. While some companies use content marketing to promote products and services, others use it to educate audiences about their brand. Regardless of the reason behind creating content, there are certain types of content that tend to perform better than others.

Blog Content Marketing

A blog is a great way to connect with customers and prospects. You can use it to promote products, provide useful information, showcase your expertise, and much more. But how do you make sure people read what you post? Here are some tips to keep in mind.

#1 – Write About What People Want To Read

If you’re writing about topics that aren’t relevant to your audience, you won’t find many readers. If you don’t know what your audience wants to read, ask them. Use surveys, free trials, focus groups, and customer interviews to learn what they like and dislike. Then write about those things.

#2 – Keep It Simple

Keep your posts short and sweet. Don’t try to cram too much into one article. Instead, break up long posts into several shorter ones. This makes it easier for readers to digest and helps them come back for more.

#3 – Include Keywords

Keyword research is important because it tells you which words and phrases your target market uses most often. When you include keywords in your articles, you give yourself a better chance of being found by searchers. And remember, keyword density isn’t the same thing as keyword stuffing. In fact, studies show that having too many keywords in an article decreases your chances of getting ranked well.

Example of Blog Content Marketing

Expedia publishes a blog to help travelers find great deals on hotels across the globe. They use it to share relevant news and information about destinations around the world. This increases brand awareness, drives traffic to their site, and generates leads for their sales team.

The best part? You don’t even have to write a single word. All you do is post interesting articles and images related to your industry. Then sit back and watch the visitors come in.

Content Marketing Strategy

The best way to build a successful marketing strategy is to start with identifying what you want to achieve. This includes setting up key performance indicators (KPIs), choosing your content channels, deciding on the type of content you are creating, and setting a budget. Once you have done those things, it’s time to create and distribute the content. You can use social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, etc., or you can choose to go old school and write articles yourself. Next, analyze and measure the results. If there are problems, make changes accordingly. Repeat the process over and over again until you reach your goals.

Best Content Marketing Resources

There are many great content marketing tools available today. They range from eBooks, blog posts to podcasts, videos, etc., and some of them are free while others require payments. Here are some of the best ones I’ve found over the years.

1. Blogging Platforms

Blogging platforms like WordPress and Medium offer tons of features that make it easy to publish quality content. You can easily add images, video, and even embed code to your blog post. This makes it easier to engage readers.

2. Email Marketing Tools

Email marketing tools help you send emails to your customers and prospects. Many email marketing tools allow you to segment lists based on demographics, interests, location, and behavior. For example, you can send different types of emails to people who visited your site versus those who didn’t.

3. Social Media Management Tools

Social media management tools help you manage multiple social networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, etc. Most of these tools come with built-in analytics that show you where your audience spends most of their time online.


Engage Your Target Audience With Content Marketing

Content marketing is one of the most important strategies used today. But it isn’t always easy to figure out what type of content works best for your brand. So we’ve put together some tips to help you craft better content.

The first step is to determine where your target audience spends their time online. This will give you insight into what types of topics are popular among your customers. You’ll know whether your brand needs to focus on creating educational content, entertaining videos, or something else entirely.

Next, start brainstorming ideas about the kinds of content you’d like to create. Think about things like blog posts, infographics, ebooks, white papers, social media posts, and emails. Then think about keywords and phrases that might describe your product or service well. For example, “best electric toothbrush” could lead to a list of blogs talking about why Philips Sonicare is the best model.

Finally, write down everything you come up with. Don’t worry too much about grammar or spelling just yet. Once you’re done writing, organize your thoughts into categories based on your topic. For instance, if you’re producing a blog post about the benefits of Philips Sonicare, you might group related ideas under the following headings:

Benefits of Philips Sonicare

How to use Philips Sonicare

Philips Sonicare vs. Oral B


How content marketing works

Content marketing helps businesses build an online presence, increase awareness of their brands, and develop relationships with customers and prospects through written and visual media.

Businesses use content marketing to attract potential customers to their sites, educate current customers about relevant topics, and promote sales.

In addition to creating original content, companies can leverage existing assets such as blogs, social media posts, videos, images, infographics, and podcasts to engage audiences.

Companies can use content marketing to reach different customer segments by targeting specific types of consumers based on demographics, interests, behaviors, and locations.

For example, a restaurant might target people interested in food, dining out, and travel. A car dealership could focus on buyers looking for used cars, financing options, and local dealerships.

Content Mapping Based on the Customer Journey

A content map is a visual representation of a person’s digital path through your site. It identifies where a visitor came from, what stage of the customer journey he or she is in, and what actions are needed next. You can use it to plan content for each stage of the customer journey, including:

• Landing Page – What information do I want my visitors to see?

• Onboarding – How can I make sure my visitors complete tasks on my site?

• Lead Generation – Where can I find prospects?

• Upselling – Which products should I offer my visitors?

• Retention – How can I keep my existing customers engaged?

By creating a content map, you can learn about your customers and improve your marketing strategy.

Awareness Stage For Content Marketing

Content marketing is one of the most effective ways to promote your brand online. But creating quality content isn’t easy. You need to know what works best for your audience.

You need to start thinking about content like a marketer. This involves understanding your target audience and measuring your success.

In this course, we’ll take a look at the different stages of content marketing. We’ll discuss how to plan your content marketing campaign and measure your progress.

We’ll cover:

• What makes a great piece of content

• How to make sure your content resonates with your audience

• Why content marketing matters

Consideration Stage For Content Marketing

The consideration stage is where buyers start thinking about buying your products or services. This is the part where you’re trying to make sure that potential customers understand why they should buy from you.

In the early days of ecommerce, most companies focused on getting traffic to their site. But now, we’ve learned that it’s important to focus on building relationships with our audience.

We’ll go into how to do this in detail later in the article. But here’s a quick summary of the steps:

1. Build Trust – You must earn the trust of your audience.

2. Create Value – Give them value. Don’t try to sell them anything. Just give them information that makes sense to them.

3. Make Them Feel Good – Help them feel better about themselves. If you’re able to help someone solve a problem, you’ve done your job.

4. Keep In Touch – Stay in touch with your audience over time. Let them know what you’re doing next.

Decision Stage For Content Marketing

The decision stage is the most critical moment in the buyer journey. You want to make sure that the person who is looking for your product or service finds it quickly and easily.

Content marketing helps you build trust and authority, and increase conversions. But there’s no shortcut to making sure that your content converts. There are many ways to do this. Here are some tips to keep in mind.

#1 – Think About How To Encourage People To Take Action

You want to give people something specific to act on. If someone wants to buy a car, you don’t just tell them to go to Instead, you show them a picture of a particular model that they might like. Or maybe you offer a free trial period.

If someone is looking for a job, you don’ t just send them a generic email telling them to apply online. Instead, you provide them with a link to a career fair where they can meet potential employers face-to-face.

Think about how you can encourage your readers, followers, fans, etc., to take action.

#2 – Make Sure Your Content Is Relevant

Online Content Marketing

Brands are big fans of content. They know it works and they want to do it themselves. But how do you make sure you’re creating high quality content that people actually want to read? Here are some tips from experts on what makes great content marketing.

1. Create content that educates, entertains, and inspires

2. Make sure your brand voice is consistent throughout your social media channels

3. Be authentic – don’t just talk about yourself

4. Always include a call to action

5. Use images, videos, infographics, and graphics

6. Include relevant hashtags

7. Have fun while still being professional

8. Keep it short and sweet

9. Don’t forget about offline marketing

10. And finally…don’t forget about your competitors!

What Types of Content Marketing Are There?

Content marketing is a broad term used to describe everything from blogs to ebook sales to infographic creation. There are many types of marketing content, each requiring its own approach. Visualization is one of those types of content. Don’t forget about it.

There are many ways to market your product or brand online. You could write a blog post about your products, sell ebooks, make infographics, create video tutorials, etc. But you don’t just want to throw up some random stuff on the Internet. You want to create something that attracts your ideal customer. Think about how people use social media. They look for certain things. They follow brands they like. They read articles written by people they trust. And they buy things based on recommendations from friends and family. So you need to think about what kind of content will work best for your target audience.

Your audience will determine what kind works best for them. If you know your audience well enough, you might already know what kind of content will appeal to them. Or you might find out once you start working on your content marketing strategy. Either way, there are many tools you can use to help you figure out what kind of content will attract your target audience.

Why invest in content marketing?

Content marketing is one of the best ways to attract potential clients and keep existing ones coming back. It provides a lot of benefits for both B2C and B2B companies. But it does require some investment. You need to produce good quality content regularly. And it takes time to build up trust among your target market. So how do you know whether investing in content marketing is worth it? Let’s take a look at why content marketing is such a great tool for growing your business.

1. It builds brand awareness.

When people read your blog post, ebook, white paper, etc., they are getting information about your product or service. This gives them knowledge about what you offer and increases the likelihood that they will want to work with you. If someone reads something interesting, they might even go out of their way to tell others about it. These referrals are called word-of-mouth advertising. They happen naturally because people like sharing things they enjoy. When you write articles and blogs, you are giving away your expertise and experience. People love to hear stories about success, especially those who are struggling.

2. It attracts leads.

If you publish helpful, informative content, people will start asking questions about your industry. In fact, according to Hubspot, consumers spend nearly 20% of their online time reading reviews, researching prices, and finding similar items. If you answer those questions, you give your readers exactly what they are looking for. As a result, they become interested in working with you.

3. It improves conversion rates.

People don’t always make buying decisions based solely on price. Sometimes, it’s about convenience. For example, I prefer ordering groceries online rather than having to go into a store. Similarly, many people choose to hire freelance writers over hiring a full-time employee. Because of this, you need to focus on providing high-quality content that meets the needs of your audience. If you do that, you increase the chances that visitors will convert into paying customers.

What is content management?

Content management systems are software platforms that allow companies to create, manage, and publish all kinds of content across different channels. These tools make it easy for businesses to create, edit, and publish content without needing to hire writers or designers. They also enable marketers to create engaging content while saving money.

A content management system helps brands build trust with consumers by giving them access to consistent messaging. By creating a single place where customers can find everything about a brand, from product information to customer reviews, a CMS makes it easier for customers to choose what they want to buy.

What is the difference between content marketing and content management?

Content marketing is about creating content – whether it’s video, text, images, infographics, etc. – and sharing it across different platforms. This includes social media, email newsletters, blogs, and paid advertising. Content marketing is often used as a strategy to attract customers and build brand awareness.

Content management is about managing all types of content – including writing, editing, publishing, and sharing it online. You might use a CMS to update your blog posts, add videos to YouTube, upload photos to Facebook, or even post news stories to Twitter.

What is the difference between content marketing and content strategy?

Content marketing is about generating leads and driving sales. You are trying to attract visitors to your site and convert them into buyers. This requires having great content that provides value to your audience.

A good content strategy is about connecting your content creation efforts with the rest of your organization’s goals and customer needs. It includes defining what type of content you want to produce, where it will live, and how it will be distributed.

In addition, a good content strategy involves measuring every aspect of your content creation process—from writing to publishing to distribution—so you know whether you’re getting better over time.

How to build a content marketing strategy

Content marketing is one of the best ways to attract potential customers and keep existing ones coming back. But how do you know where to start? How do you develop a content marketing strategy that works for your brand? What are some of the key elements of a successful content marketing campaign?

In this webinar we’ll discuss:

* Why content marketing is important.

* How to determine whether your current content marketing efforts are effective.

* How to use a content marketing funnel analysis to understand your audience better.

* How to create a content marketing plan that takes into account all stages of the buying process.

* How to make sure your content aligns with your overall marketing strategy.

* And much more!

What are the types of content marketing?

Content marketing encompasses all the ways you communicate with your customers. You might send emails, post blog articles, make videos, send out newsletters, etc. All of these things fall under the umbrella term “content marketing.”

There are many types of content, including text-based posts like blogs, infographics, ebooks, white papers, webinars, podcasts, videos, social media posts, etc. Each type of content has its pros and cons. For example, some people prefer reading long-form content over short-form content. Other people enjoy watching video content. Still others love listening to audio content.

Your goal is to find the best way to reach your audience. Some content works better than others. Some content is easier to produce than others. Some content requires less effort than others. And, each channel has its strengths and weaknesses.

You must consider all the different channels you plan to use to reach your customer base. This includes email, Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, Snapchat, etc.

Here are some examples of different types of content:

Text-Based Posts: Blogs, Newsletters, EBooks, White Papers, Webinars, Podcasts, Videos

Visual Content: Infographics, Slideshows, Slide Decks, Graphics, Photos, GIFs, Vines, Animated Gifs, Quotes, Cartoons, Comics

How does content marketing work with account-based marketing (ABM)?

Content marketing is about creating relevant, useful content for your audience. Account-based marketing (ABMs) are about finding the right customers and speaking to them directly via email. But what happens when those two things collide? How do you know which type of content works best for which audiences? And how do you put it all together?

In this webinar, we’ll discuss the differences between content marketing and ABM, and how they complement one another. We’ll cover the importance of a messaging matrix, and explain why it’s such a powerful tool for organizing your content. And finally, we’ll show you how to use a messaging matrix to help you decide which types of content work best for which audiences.

How to build a website with content management software (CMS)

A Content Management System (CMS) is a tool used to manage the creation, storage, modification, and publishing of information on the World Wide Web. They are commonly used to maintain blogs, online stores, news sites, social networking profiles, wikis, and many other types of websites.

The most popular CMS today is WordPress. There are literally thousands of different plugins available to extend the functionality of WordPress beyond what it ships with out of the box. You can choose from hundreds of themes to customize the look and feel of your site.

There are three main ways to build a website with a CMS. First, you can start building your site from scratch. This requires a lot of technical knowledge about HTML5, CSS3, PHP, MySQL, etc., and can take weeks to months to complete depending on the complexity of the project. Second, you can buy a prebuilt template that already includes everything you need to get up and running quickly. Third, you can find a readymade solution such as or that provides a fully functional website with built-in features like eCommerce, membership areas, blog posts, galleries, contact forms, polls, custom fields, and much more.

The Future of Content Marketing

In 2020, content marketing will shift away from simply promoting products and services to solving customer problems. Brands will start focusing on providing value beyond price, and customers will expect brands to care about their interests. As marketers, we must be able to provide solutions to our audience’s needs, whether it’s information, inspiration, entertaining, or something else entirely—and make sure that we are delivering those solutions in ways that matter to our audiences.

The challenges of content marketing

Content marketing isn’t easy. You’ve got to find ways to make it work for you. But how do you overcome the challenges of content marketing? Here are some things to consider.

What Are Content Marketing Challenges?

There are many different types of content marketing challenges. Some are obvious; others aren’t. Let’s take a look at what we mean by each type.

1. Time Management

2. Finding Your Voice

3. Building Trust

4. Audience Engagement

2. Personalised content

Personalisation is all about creating relevance for customers based on their preferences, needs and behaviours. Marketers should focus on understanding what people are looking for and how they engage with brands. This requires marketers to learn how to listen to what customers say and do, and use insights gained from customer research to build products and campaigns that speak directly to each individual consumer.

Personalised content focuses on what customers want rather than what businesses believe they should want. In fact, most companies still treat personalisation as a dirty word. But in reality, it’s about creating experiences that customers truly love.

We’re moving into a world where consumers will expect brands – including retailers, financial institutions and travel providers – to know them better than anyone else. If we fail to deliver, we won‘t survive.

5. Mobile-first content marketing

Mobile-first content marketing is the future of digital marketing. It’s about creating content that works on mobile devices. If you want people to read your content, make sure it looks good on smartphones, tablets, laptops, desktops, and smart watches.

Mobile-first content is all about making sure that your content works well on mobile. You don’t just want to write great content; you want it to look good on mobile.

The most important thing to remember is that mobile-first content marketing is different from responsive web design. Responsive web design makes a site work well across multiple screen sizes, while mobile-first content marketing focuses on optimizing content for mobile phones.

Best Content Marketing Tools

Content marketing is one of the most important aspects of running a successful digital marketing campaign. With millions of businesses competing for attention online, it’s essential to produce high quality content regularly. If you want to make sure you’re creating the best possible content, there are plenty of tools out there that can help. Here we list six of our favorites.

1. Buzzsumo

BuzzSumo is a social media analysis tool designed to help marketers find interesting topics related to their brand. You enter keywords into the tool and it returns a ranked list of articles based on how often those words appear together. This makes BuzzSumo perfect for finding popular content about your industry. For example, if you run a hotel chain, you might use the keyword “hotels” to find blog posts written by people discussing hotels in general. Or, if you sell shoes, you could use the keyword “shoes.”

2. Buffer

Buffer is a simple way to schedule tweets, Facebook posts, Instagram stories, and other types of content across multiple platforms. Once you set up your account, you simply add each piece of content you want to post, select where you want to post it, and set a date and time for it to go live. Then, Buffer automatically sends out the content at the specified time. You don’t need to worry about whether or not you’ll remember to tweet every day; Buffer takes care of that for you.

3. Canva

Canva is another excellent tool for creating graphics quickly. Just choose a template, drag in images, text, shapes, and colors, and publish. Canva offers templates for everything from posters to flyers to invitations. And because it’s easy to edit, you can change things later if necessary.

What Do Content Marketers Do?

A content marketer creates original content that helps businesses grow. This includes everything from blog posts to videos to infographics.

They are responsible for creating engaging material that people want to read or watch.

The job requires marketers to be creative and strategic thinkers. They must be able to analyze data and figure out where to spend money to make the most impact.

Content marketing experts use many different tools to help them do their jobs. These include social media platforms like Facebook and Twitter, blogging software such as WordPress and Tumblr, video creation apps like YouTube, and web analytics tools like Google Analytics.

Advantages of Content Marketing

If you are running a small business, chances are good that you don’t have much money to spend on advertising. You probably aren’t paying for ads on Facebook, Instagram or Twitter either. Instead, you’re relying on word of mouth to spread the word about your products and services. But what happens when someone does come across one of those online advertisements? Do they remember it later? If you want people to remember your ad, you’ll need to make sure that you’ve done enough to ensure that they do.

According to HubSpot, there are three main advantages to having a well-written piece of content ready to go whenever someone needs it. First, having a quality article written up gives your company credibility. People will assume that the information presented in the article must be accurate because it came straight from your company. Second, having a quality piece of content makes it easier for customers to find you. When someone searches for something specific, they often look for companies that have already been recommended by friends or family members. Having a high-quality article on your site will help to boost your reputation among potential customers and give you some extra exposure. Finally, having a quality article allows you to save money. There are many different ways to promote your business without spending a lot of money. However, the best way to reach out to consumers is usually through paid advertising. Paid advertising requires a large budget. In fact, according to eMarketer, it takes $1 million to run a successful campaign on social media. By contrast, creating a quality piece of content is free. And while it might take longer to write a blog post or an infographic, the benefits far outweigh the cost.

Disadvantages of Content Marketing

Content marketing is hard work and there will always be some new obstacle to overcome. You might think that creating good content takes no effort, but there are actually numerous disadvantages of content marketing. Here are five reasons why content marketing isn’t easy.

1. Quality over quantity

Your audience wants to see what YOU’RE doing, but they don’t want to read about it. They want to hear how you’re solving problems, sharing your knowledge, and showing off your expertise. If you’re just talking about yourself all day, people won’t pay attention.

2. Time consuming

Creating great content requires lots of research and planning. You can spend hours reading blogs and watching videos, but most of those things aren’t worth the time investment.

3. Too much information

You know that saying, “a picture says a thousand words”? Well, sometimes that’s true, but too much information can make your content feel overwhelming. People like to skim articles and watch videos quickly, so keep your posts short and sweet.

What is the difference between Content Marketing and Copywriting?

Content marketing and copywriting both require writing skills, but there are some differences between the two. They aren’t exactly the same thing. But they do overlap.

Copywriting is about creating compelling text that appeals to readers. This includes headlines, subheads, body copy, and even images.

Content marketing is about publishing great content that attracts attention. This could mean posting blog posts, videos, infographics, ebooks, or anything else you think might interest people.

Both copywriting and content marketing involve writing. However, content marketing requires a little more creativity. You don’t just write something and post it online. Instead, you choose what type of content works best for your audience, and then craft it into a piece that will attract attention.

A good example of this is a blog post about how to make money blogging. If you want to attract traffic to your site, you’ll probably want to focus on topics like this one. On the other hand, if you want to sell products, you might consider writing about how to use affiliate programs to promote specific items.

The key takeaway here is that content marketing isn’t just about writing. It’s about choosing the most effective way to reach your target audience.

Why is Content Marketing so Important for your Business?

Content marketing is one of the most effective ways to reach out to potential clients. When done correctly, it builds brand awareness and credibility while helping you establish yourself as an expert in your field. In addition, your customers will find you through your content marketing efforts.

In this article we’ll discuss why content marketing is important for your business, how to use it effectively, and what you need to do to make sure your content marketing strategy works well for you.

Content Marketing Strengthens your SEO Efforts

The best way to improve your SEO efforts is to start producing high-quality content. Content marketing is one of the most effective ways to build trust and authority around your brand, and it helps your website gain visibility in the search engines.

Google now considers content to be a key part of its algorithm, and it uses signals like how many times a piece of content has been shared across social media platforms to determine where to place a particular webpage in the search results. If you want to make sure your content ranks highly, focus on providing consistently good content over time.

If you are looking for inspiration, check out our blog post on 10 Ways To Create High Quality Content. We’ve included some examples here, too.

1. Write Blog Posts

Blog posts are great because they provide a lot of value to readers. They give you a chance to write about topics that interest you and help you establish yourself as an expert in your field. You don’t even have to publish every day — just once a week works fine.

2. Produce Videos

Videos are another great way to produce content that provides real value to your audience. People love watching videos, and they tend to stick around longer than text articles.

Content marketing is trending

According to a recent study conducted by HubSpot Research, brands are spending more money on content marketing than ever before. The report found that companies spent $2.5 billion on content marketing in 2018 alone. This figure represents a 31% increase over 2017. In addition, the number of marketers planning to spend more on content marketing in 2019 rose to 50%, up from 38% in 2018.

The report also revealed that consumers expect authenticity and transparency from brands. They want to know what you stand for, how you work, and why you do what you do. If you don’t provide these things, you risk losing credibility with customers.

Content marketing generates positive ROI in the long term

According to HubSpot, 93% of marketers believe that content marketing is one of the most important strategies to grow their businesses. But how do we know whether our efforts are paying off? Here are three ways to measure the success of your content marketing campaign.

1. Lead generation

The number one goal of content marketing is lead generation. If you want to sell products online, you must provide customers with information about your product and convince them to buy it. You can use content to inform potential buyers about your products, answer questions, and educate people about your industry.

2. Brand awareness

If you want to increase your brand recognition, you need to make sure that your audience knows what your brand stands for. When someone searches for your name, they should see your logo and learn more about your business. This helps customers understand why they should choose your brand over others.

3. Customer retention


When you build trust with your customers, they’ll keep coming back. Your content will help you maintain relationships with existing clients and attract new ones. By providing useful information, you’ll retain current customers while attracting new ones.


What does content marketing keyword research entail?
Finding out the most popular search engine terms is a process known as keyword research. By doing keyword research, you may learn what queries people are typing into search engines in relation to a service, a product, or a useful content for your reader. This would allow content writers to prioritize their content marketing plan, and writing content to fit what audiences are searching for, with data such as search volume and Google Ad’s CPC (Cost-Per-Click), to determine how much a keyword is worth investing and writing for.

Your SEO strategy will produce fresh, educational material that uses your most valuable keywords if content marketing is given priority. Material marketing will enhance your website rather than over-optimizing your current content, which will eventually have a detrimental impact on your search rating.

Compared to content marketing, SEO has more structure. There are steps in SEO that you can take to effectively optimise and improve your website, and there are typically more good ways and bad ways to carry out numerous SEO tactics. Contrarily, content marketing is more individualised and doesn’t have a predetermined formula for success. Since links and content are two of the top three ranking variables in search, content planning is crucial to SEO.