What is On Page SEO | How to do it

Gary Illyes
Gary Illyes

Gary Illyes of Google offers advice on how to use Google's best practices to outrank your rivals. He'll give you pointers on SEO and all things Google Search Algorithm.

Table of Contents

Why is On Page important to sEO

On-page SEO refers to the technical side of things like keyword density and meta description tags. These are some of the most important elements of on-page SEO because it helps Google understand what the content of your website is about. This is especially true for local businesses where you want to rank high for local searches. If you don’t optimize these factors properly, you could lose potential customers.

Keyword Density – Keywords shouldn’t exceed 20% of the total text on a page. You should use relevant keywords throughout the entire body of the article.

Meta Description Tags – Use short descriptions that include up to 160 characters. Make sure to add your target keywords to the beginning of your meta description tag.

Content Quality – Write unique content that provides value to your audience. Focus on providing useful information rather than stuffing your articles full of keywords.

Links & Backlinks – Create quality backlinks to increase your authority. Include anchor texts that match the topic of your post.

Social Media Sharing – Share your posts across social media platforms such as Facebook, Twitter, LinkedIn, etc.

Inbound Links – Get people to link back to your website. When someone shares a link to one of your posts, make sure to thank them and ask them to share it again.

Link Building Strategies – There are many ways to build links to your site including guest posting, press releases, and sharing your content on third party sites.

Optimize Your URLs for SEO

URLs are one of the most important parts of your web presence boost because they tell people where you are located online and include Keywords, and what you do. They also help search engines know what your site is about. But did you know there are many ways to optimize your URLs for better rankings? In fact, it’s possible to make your URLs work harder for you, rather than against you.

Tips for optimizing your URLs for better SEO.

1. Include Keywords in Your URLs

You probably already use keywords in your domain name, like www.example.com/about-us. If you want to take things further, you can add keywords to your URL. This helps search engines understand what your site is about and how relevant it is to a particular topic. 2. Be Consistent With Your Naming Scheme

If you’re trying to rank well for a specific term, don’t change your URLs every time you update something on your site. Keep in mind that changing your URL too often makes it difficult for visitors to find your content. Also, avoid having long URLs that look messy. Try to keep them short and clean.

3. Add Schema Markup

Schema markup allows search engines to recognize structured data within your HTML code. Adding schema markup to your URLs gives search engines additional information about your content. 6:On-Page UX Signals

Google’s algorithm rewards sites that provide clear navigation and information. This chapter focuses on how you can use onsite usability testing to see where users are getting stuck, and how you can improve your site’s performance.

In addition to providing good navigational cues, Google looks for ways to make sure that users don’t get lost while browsing your site. For example, it might look for whether there’s enough white space around the text, whether the font size is large enough, and whether the color contrast is high enough. These are all things that affect readability.

Google also takes into account how quickly users can find what they want. If a visitor lands on your homepage, and doesn’t immediately know what to do next, he or she could easily bounce off your site. To avoid this, Google prefers sites that offer a clear call to action.

If you’re interested in learning more about making your site easier to navigate, check out our guide to improving your site’s onsite experience.

The average person spends about three hours each day online. If you want people to spend more time on your site, it needs to perform well. In fact, according to a study conducted by Moz, a fast loading speed makes a huge difference in how much time people spend on your site.

Page speed refers to the amount of time it takes for a web browser to download a webpage. This includes things like images, CSS, JavaScript, HTML, and fonts. These are called resources because they take up space on a website. Resources include everything from pictures to videos to text.

Resources add weight to a page and slow down the process of downloading a webpage. When a resource takes longer to load, it slows down the entire process.

A slower page speed can cause visitors to bounce off your site and go somewhere else. They might even close your tab without reading anything at all.

If you want to improve your page speed, there are some steps you can take. You don’t necessarily need to hire someone to do it for you, though. There are plenty of free tools out there that can make quick work of speeding up your site.

One way to boost your page speed is to use fewer resources. Use less image files and video files. Reduce the number of external stylesheets and Javascript files. Remove unused code from your HTML file.

Another way to increase your page speed is to optimize your images. Optimizing images reduces the file size of your images. This helps keep your page lighter and faster content, and on-site SEO

The old days of keyword stuffing are over. Nowadays, you don’t just want to rank well organically; you want to rank well because your content is relevant to users’ queries. This shift in thinking has forced many marketers to reevaluate how they approach keywords. Some companies have even stopped focusing entirely on rankings and moved towards creating great content.

Onsite SEO isn’t about repeating keywords anymore. Rather, it’s about providing useful information for users. This includes things like answering questions, solving problems, and fulfilling user needs. If you’re doing this, you’ll end up with high quality content that ranks well organically.

Thin content is defined as having little depth to it, and thin content is often the result of poor writing skills. Users won’t stick around long enough to read lengthy posts. Instead, they’ll move on to the next article. You need to write for humans, not robots. Humans aren’t interested in reading about the same topic over and over again. They want something that is unique, authoritative, trustworty, and helpful.

User friendly content is easy to understand and navigate through. People don’t want to spend too much time trying to figure out what you’re saying. They want to know where they can find the answer quickly. In addition, people want to see some visual elements, such as images, videos, infographics, etc., to help guide them along.

Quality content is unique, authoritative and trustworthy. When you provide original content, readers feel comfortable sharing it with others. This increases the chances that they’ll link to your site, which helps improve your rankings.

Essential On-Page SEO Factors

Onpage SEO factors are all related to what happens within your website. They include things like how fast your site loads, whether it displays well on mobile devices, and whether you use relevant keywords throughout your copy. Here are 12 essential onpage SEO factors.

1. Load Time

2. Mobile Usability

3. Page Speed Score

4. Keyword Density

5. Internal Linking

6. Alt Text

7. Image Quality

8. Duplicate Pages

9. Robots.txt File

10. Meta Description

11. Schema Markup


On-Page SEO vs. Off-Page SEO

You know how it goes. You spend hours creating amazing content for your blog, writing great headlines, crafting compelling images, and even creating engaging videos. But you still aren’t seeing the traffic you want. What gives? Well, there are many reasons why your efforts might be falling short. In this article we’ll take a look at some common mistakes people make when trying to optimize their sites and give suggestions on how to fix them.

1. Not Optimizing Your Site For Mobile Users

If you don’t think mobile users exist, you’re wrong. More than 50% of online searches happen via smartphones and tablets. So, if you haven’t optimized your site for mobile visitors, you’re missing out on a huge chunk of potential traffic.

2. Missing Keywords

Keyword research is one of the most important parts of SEO. Without keywords, you won’t rank well. If you�re not doing keyword research, you could be losing out on tons of traffic.

3. Using Bad Links

Bad links can hurt your rankings. They can come from spammy blogs, hacked sites, or just plain old broken links. Make sure you check your internal linking structure and ensure everything is pointing towards your homepage.

How to Optimize Your Content for On-Page SEO

Keyword research is an important step in optimizing your site for search engines. This guide will walk you through how to use the free tool On Page SEO Checker, which helps you find problems on your site related to your keywords and optimize your content accordingly.

On Page SEO Checker is a great way to make sure your site is optimized for search engines. You’ll see what needs improving within minutes. If you’re looking to boost traffic or sales, it’s crucial that you address every issue that might be holding your site back.

You don’t want to miss out on potential customers because of a few minor issues. With On Page SEO Checker you can check your site quickly and easily.

Site Speed

OnPage SEO includes all the things you do to make sure your site loads quickly. This includes optimizing the code behind your webpages, ensuring that there are no errors, and making sure that the server is sending the correct files to the client. If your site takes too long to load, it can negatively impact conversions.

Site speed affects how people interact and engage with your site, which ultimately influences how many conversions you get. For example, a slow loading site might cause someone to bounce off of your page without even reading what you wrote.

A great way to improve your site speed is to use responsive design. Responsive design allows your site to resize itself based on the device that’s viewing it. This makes it easier for mobile devices to access your site because they don’t need to download large amounts of data.

On-Page SEO Checklist

The On-Page SEO Checklist provides an easy way to ensure you’re doing everything possible to optimize your site. This checklist includes 10 categories, each with subcategories, that cover every aspect of on-page SEO. You’ll find it useful whether you’re just starting out with SEO or looking for ways to improve what you’ve already done.


On-Page SEO & Off-Page SEO


On-page SEO refers to SEO elements and methods that are concentrated on improving elements of your website that you have control over. Off-page SEO refers to SEO elements and tactics used to spread the word about your website or business online.




On-page SEO, sometimes referred to as on-site SEO, is the process of optimising web pages to raise a website’s position in search results and attract organic visitors.

On-page SEO includes optimising your headlines, HTML elements (title, meta, and header), and images in addition to posting relevant, high-quality content. Additionally, it entails ensuring that your website exudes a high degree of knowledge, authority, and credibility.

In order for search engines to understand your website and its content and determine whether it is pertinent to a user’s query, on-page SEO is crucial.