how much does seo cost


Low Competition
$ 1198 Monthly
  • 20 Keywords
  • Low Competition
  • Work with #1 SEO Team
  • On Page Optimization
  • Off Page Optimization
  • Content Optimization
  • Local & Technical Optimization
  • Dedicated Project Manager
  • Call/ Email Support
  • Monthly Tracking & Reporting


High Competition
$ 1980 Monthly
  • 40 Keywords
  • Mid Competition
  • Work with #1 SEO Team
  • On Page Optimization
  • Off Page Optimization
  • Content Optimization
  • Local & Technical Optimization
  • Dedicated Project Manager
  • Call/ Email Support
  • Monthly Tracking & Reporting
  • 2X Monthly Blog Updates


Traffic Campaign
$ 2980 Monthly
  • Unlimited Keywords
  • Mid Competition
  • Work with #1 SEO Team
  • On Page Optimization
  • Off Page Optimization
  • Content Optimization
  • Local & Technical Optimization
  • Dedicated Project Manager
  • Call/ Email Support
  • Monthly Tracking & Reporting
  • 4X Monthly Blog Updates
  • Digital Press Release

Best SEO Packages

With our SEO packages, you won't have to pay anything if we don't provide any sort of outcome. We recognize that if no results are being produced, no business owner should be required to pay. As a result, we don't think it's fair to charge our customers for services that don't actually add value. We are open and honest about the work we do. Contact us now to learn more.
Table of Contents
seo linkbuilding pricing


Do You Pay Google For SEO, Or It’s Free?

SEO is technically cost-free. For SERP listing, you don’t have to pay anything. The three E-A-T components—Expertise, Authority, and Trust—are among the characteristics that Google takes into account when ranking material. They will give those who are regarded as useful materials by users a high ranking.
That being said, SEO takes time, and time is money. When making highly technical optimization to the backend coding or architecture of your site, SEO also calls for a certain level of advanced knowledge and skill to guarantee that you take the proper steps, with well planned SEO Strategies.


How Much Does SEO Costs in Singapore in 2022?

Numerous factors affect how much SEO costs. An SEO company will consider your current brand awareness, visibility in organic searches, business objectives, and target market before determining a pricing.

As with so many other things in life, pricing is based on the SEO provider’s level of experience; you get what you pay for.

If we’re being frank, SEO (search engine optimization) has become an essential component of digital marketing, as we’re sure you already know.

However, small businesses frequently end up ignoring it, with only 50% of them even including it in their budgets.

Why is that? It’s most likely due to the complexity of SEO price. Since there is no set price, agencies are essentially free to set their own prices. This means it’s up to you to determine who is truly providing value for your money.

It’s certainly worth investing in an SEO campaign to raise the ranking of your website and expand your business because there are over 5.6 billion searches conducted on Google every single day, with the majority of users stopping at the first results page.

This article will give you the facts on average SEO costs, what you can anticipate in return for your investment, and what to look for when selecting a firm.

SEO pricing models

seo pricing singapore

SEO Pricing

There are numerous SEO businesses and digital marketing companies that all provide different services. By optimising your website’s position in the search engine results pages (SERPs) through keyword research, content production, and link building, they hope to increase the organic traffic to your site.

Check each SEO pricing model’s inclusions carefully before choosing a service, as each agency or SEO consultant will have somewhat different inclusions.

Let’s examine the three primary SEO pricing models:


Per hour

For SEO work, you might see an hourly rate charged. This option is more frequently utilised by freelancers or independent contractors such as Fivrr that provide SEO services to smaller clients; agencies or web marketing firms are less likely to employ it.

The amount charged is determined on the number of hours put into each job. In order to ensure that they have charged you accurately, ask the organisation for a breakdown of what they have accomplished during that period.

Per month

Larger SEO and marketing firms frequently charge on a monthly basis. You will agree to pay an agency a set fee in exchange for them continuing to perform SEO work on your website.

A specific collection of services, such as keyword and competition research, SEO content writing, technical audits, content marketing audits, link building, digital PR, continuous SEO and technical counselling, reporting, and insights, are frequently included in monthly SEO packages. However, some organisations let you create a unique plan with a set monthly cost.

Per project

A one-time cost may be assessed by an SEO company for a specific SEO project. Before deciding on the project’s scope and overall cost, you would first review your SEO needs and goals. More customization is possible with this option.

Project-based SEO services often cost between $1,000 to $1 million or more. Local SEO could cost smaller businesses about $1,000 per project per month. Millions of dollars per month are typical for larger, enterprise-level businesses.

SEO Scope of Works VS Costs

SEO represents a big task, as there are so many different elements to consider. If you think it’s just about throwing some keywords around, think again! Although there’s no need for small businesses to blow the budget on SEO, you do need to spend time and money to make sure all aspects of the strategy are covered.

Technical SEO

Finding issues or mistakes that could keep your website from ranking on Google and other search engines is the process of performing an SEO audit. An SEO audit is composed of several components, including: ensuring that Google is properly rendering, indexing, and crawling your website. looking for on-page SEO issues on your website.

In Digital Market SG, we offer a free SEO audit and health check, to advise you what are the issues, before we further strategize on your SEO initiatives, according to your goals and marketing budget. Our SEO pricing model and break-down are transparent and clear.

Keyword and competitor research

Additionally, SEO calls for extensive, time-consuming keyword research. Your website must contain the proper keywords in order to appear in Google searches and get significant traffic.

Consider how potential clients could search for your business while conducting keyword research. It’s crucial to recognise your direct rivals and research the keywords that are bringing visitors to their websites.

You can do this for free using Google’s Keyword Planner, but for more in-depth analysis, you’ll need to use a premium service like Ahrefs and SEMRush.

Content production and optimization

To please those Google algorithms, your website also needs to include a tonne of high-quality content. Higher rankings are produced by fresh, original, and updated material.

Although your team may include some excellent writers, maintaining a content production and optimization schedule requires a full-time effort. In addition to coming up with fresh ideas, you must regularly update existing content to make sure it contains the most recent trending keywords and accurate statistics.

Once more, a content marketing-focused SEO service will incorporate a thoughtful content strategy in your bundle.

Link building

A set number of backlinks are sometimes included in SEO packages, as part of monthly deliverables.

Analytics and Reporting

To remain on top of your site’s performance and the competition, it’s also essential to stay up to date with Google analytics best practises, which requires time, effort, and some technical know-how. You’re better off leaving this to the experts who can assist you in preparing and setting up reporting cadences based on the suite of tools they might have, such as Google Data Studios, Keyword Performance Reporting, Backlink Reporting

Cheap SEO, Paid with A Cost

Small businesses may be tempted to choose the cheapest option, but let the buyer beware. “Cheap SEO” is frequently so good that it must be untrue. Since SEO requires a lot of time and labour, if an agency offers absurdly low pricing, they might be cutting corners. The typical monthly cost for “cheap SEO” is between $200 and $500.

A company that charges so little won’t take the time to provide content of the highest calibre. It takes work and relationships with authority-building external sites to create blog material that performs. “Cheap SEO” firms are unable to devote the time or funds necessary to creating blog material that promotes growth.

This not only squanders your money but also might harm your website. Cutting corners using “black hat SEO” methods aims to increase your rankings by manipulating search results.

Not only are those ineffective, but might also cause Google’s penalties, and waste all your built up efforts on SEO.

Will SEO be Worth The Money?

We understand your concerns. As a result of updates to Google’s algorithms and SERPs, there are now even more factors to take into account if you want to rank #1. Is it worthwhile?

Okay, so in order to better comprehend the context of searches, Google now takes other elements into account when determining ranking places, such as EAT and Helpful Content algorithm updates, that are driven by advanced machine learning. Your site can get lost in the crowd with the addition of fresh features like highlighted snippets on the SERPs.

Given that it is targeted, organic traffic from SEO efforts is significant. Users that land on your website from the organic search results of a Google search engine has either high intentions to buy/ enquire on services or generally a potential customer finding information, so if you can help them or answer their inquiry, they are more likely to convert.

Best SEO Pricing Model

In choosing the ideal pricing model, it would be important to evaluate based on the following factors:

Developing a Budget

Depending on the industry, your company should have a fixed overall marketing budget of at least 5% of its annual revenue. You should dedicate a set percentage to your entire digital marketing, and then further segment that into a specific percentage devoted to organic traffic (SEO).

SEO Performance Goals & Objectives

According to Digital Market SG, the best SEO pricing model is pay-for-performance. The business or expert you employ will work hard to produce results; as a result, your website will grow more quickly, and better yield, the ROI set from your initial SEO investments. Packages typically set up for SEO are easy for business owners to understand.

The retainer model gives you the most freedom to tailor it to your needs. With a retainer, you can change your priorities or your emphasis without incurring extra expenses. If you have a fixed monthly retainer, however, do note that SEO companies might charge you for out-of-scope works not in the deliverables.

SEO Cost Calculator: How Much Marketing Budget Should You Plan For  SEO Services?

To grow, online shops depend on recurring customers. The genuine ROI is grossly underestimated because the lifetime value of a new customer is not taken into account.

Building lifetime value into the calculator is the proper technique to compute ROI, as seen here:

Calculating Organic Search ROI Under the Lifetime Value Assumption


Example: selling Singapore souvenirs 
Number of new clients attracted through organic search in a particular month10
Average net income (profit) per orderS$100
In a given month, the total revenue from new organic search clientsS$1,000
Order volume per customer on average over a “lifetime”5
Total average lifetime profitS$5,000
Monthly marketing budget (expense)S$2,500
Divide the average monthly organic marketing expenditure of S$2,500 by the average lifetime revenue from new clients ($5,000).ROI = 200%

Digital Market's SEO Packages Pricing

For small to medium-sized enterprises in Singapore, the average cost of SEO is $900 to $2000 per month, or $5000 to $30,000 for Enterprise SEO projects. Smaller businesses should anticipate paying between $80 and $200 per hour for SEO consultancy services.

  • The scope of work within SEO packages, which can be tailored or pre packages, is to ultimately increase your First-Page ranking in organic search results so that your company can gain more sales and ROI from search marketing. Although there are some variations in SEO package deliverables, most plans contain off-page, on-page, and technical SEO deliverables.
Gary Illyes
Gary Illyes

Gary Illyes of Google offers advice on how to use Google's best practices to outrank your rivals. He'll give you pointers on SEO and all things Google Search Algorithm.