Guide to Digital Marketing Jobs in Singapore

Digital and social media experts are in high demand in the marketing industry, according to recruitment agency Randstad, as Singapore’s usage of technology increases. Singapore was identified as having one of Asia’s highest rates of internet penetration in 2019. Given this significant figure, it is not surprising that Singapore’s digital marketing sector is still growing.

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Is Digital Marketing Specialist A Good Career Skill In Singapore?

There are many different careers within online marketing. From social media managers to content writers, there is no shortage of opportunities. Some of the most popular jobs include customer support agents, web designers, graphic artists, product managers, and copywriters. If you don’t know where to start, here are some tips to help you decide what type of role suits you best.

1. What do I like doing?

Before deciding on a particular career path, it helps to think about what you enjoy doing. Do you prefer working alone or with others? Are you interested in technology, design, or writing? You might find yourself drawn towards one area over another, or perhaps you’d rather try something completely different. Think about what excites you and what makes you feel fulfilled.

2. What does my skill set look like?

Once you’ve got a sense of what you enjoy doing, you’ll need to assess your strengths and weaknesses. Take a close look at your resume and see how well you describe your experience. Is it clear what you did and why you enjoyed it? Did you mention anything specific that you learned during your time in the field? Make sure you highlight your achievements and talk about the things you learned along the way.

3. How much training am I willing to put in?

If you plan to pursue a career in digital marketing, it’s important to consider whether you’re willing to invest the necessary hours into learning new skills. Many companies offer free courses to help you improve your knowledge, such as Coursera and EdX. Alternatively, you could take up a short course to brush up on certain topics. For example, Udemy offers several classes on digital marketing, including “How To Create An Effective Social Media Strategy.”

Determining Your Career Objective In Your Digital Marketing Career

There are many ways to make money online today. You could sell products on Amazon, eBay, Etsy, or even start your own eCommerce store. Or you could become a virtual assistant, selling your skills and talents via sites like Upwork or And don’t forget about side hustles like dog walking, house cleaning, consulting, and freelance writing. But whatever path you choose, there are certain things you must do to succeed.

1. Determine What Type Of Businesses Are Right For You.

You might want to work in sales, customer support, social media management, graphic design, event planning, or anything else. Before starting out, it’s important to determine what type of businesses are best suited for your skill set. If you’re looking to build a career in the fashion industry, for example, you’ll likely find better opportunities working in retail than in PR.

2. Find A Niche Market.

As mentioned above, there are tons of different types of businesses online. Some require technical knowledge, while others are completely hands off. Choose one that aligns well with your personality and interests. This way, you won’t feel overwhelmed and you’ll enjoy doing what you love.

3. Build An Online Portfolio.

Once you’ve chosen your niche market, it’s time to start building your portfolio. Start by creating a blog, sharing your thoughts, experiences, and opinions on topics related to your field. Then, add some videos, images, and infographics to help people learn more about your area of expertise. Once you’ve built up a solid base, you can begin applying for jobs within your industry.

How Digital Marketing Jobs In Singapore Is Different Now

Digital marketing is one of the most lucrative industries in Singapore today. This is because it offers a wide range of opportunities for those who want to make money online. However, there are certain differences between how digital marketing works here compared to the rest of the world. Here are some things you need to know about digital marketing jobs in Singapore.

Digital Marketer Jobs In Singapore

A digital marketer works closely with other departments like Sales, Product Development and Customer Service. They are responsible for managing the overall online presence of a brand or organization. This includes creating strategies, campaigns and executing plans to promote products, services and events.

There are many ways to measure the success of a digital marketing campaign. These include things like how much traffic it generates, what percentage of people convert into customers, and how much revenue the campaign brings in.

The scope of work varies depending on the role, but most digital marketers do some combination of the following activities:

• Create content such as blogs, social media posts, images, videos and infographics.

• Optimize webpages for better rankings in search engines.

• Develop email newsletters and landing pages.

• Design ads and promotions.

Facebook Marketer Jobs In Singapore

There are currently 4205000 facebook users in Singapore. If you want to work in the digital industry, there are plenty of job opportunities waiting for you. You just need to find one that suits your skillset. Here are some of the most popular jobs in the digital space in Singapore.

1. Social Media Manager

2. Content Writer

3. Data Analyst

4. Search Engine Optimizer

5. Web Designer

6. Mobile App Developer

Digital Marketing Salary In Singapore 2020

The digital world continues to grow rapidly, especially in Asia where it is expected to double in size over the next five years. As such, there is a growing demand for qualified professionals within the sector. And while some companies offer salaries that are comparable to those offered in the West, others pay less. This infographic takes a look at how much you can earn as a digital marketer in Singapore.

According to PayScale, the average salary for a digital marketer in the United States is $78,904 per year. However, this figure varies depending on location. For example, digital marketers in New York City make an average of $93,567 per year, compared to just $72,633 in San Francisco.

In terms of experience, the most important factor in determining salary, the average entry level salary for a digital marketeer in Singapore is $63,822. However, experienced marketers can command higher wages. Those with 10+ years of experience can expect to earn around $85,000 annually.

While the above figures give us a good idea of what we can expect to earn as a digital marketeer in the region, there are still many factors that determine our earnings. These include our skillset, education background, industry knowledge, and personal attributes like personality traits and leadership abilities.

As the digital landscape evolves, it is likely that digital marketing roles will become increasingly specialized. Therefore, it is essential that candidates possess strong technical skills along with relevant industry expertise.

The infographic below provides a breakdown of the different types of digital marketing roles available in Singapore, including social media manager, web developer, data analyst, and project manager.

Entry Level Marketing Salary In Singapore VS A Senior Digital Marketing Executive Salary In Singapore

In 2017, there are about 2 million people working in the advertising industry in Singapore. With the average salary being $35,000 per annum, it is no surprise that many marketers are looking into ways to increase their income. One way to do this is to move up the ladder and take on a role that requires greater responsibility and pay. But what does it actually mean to work in the marketing field? What is the difference between an entry level marketer and a senior digital marketer? And how much money could you make?

The job description of an entry level marketer is very simple. They are responsible for creating and executing campaigns for clients. This includes everything from social media posts to email marketing to banner ads. Entry level marketers usually earn between $20,000 and $25,000 per annum. However, some companies offer bonuses based on performance. For example, one client I worked for offered a bonus of up to 10% of base salary for every campaign we launched.

A senior digital marketer works under a head of digital marketing. Their main role involves managing multiple teams of marketers across different departments. These include account management, creative, analytics, strategy and operations. Senior digital marketers typically earn between $45,000 and $60,000 per annum depending on experience.

In addition to basic salaries, senior digital marketers receive additional benefits such as health insurance and pension plans. Some employers even provide free lunches and snacks.

So why choose to become a senior digital marketer over an entry level marketer? Well, let me tell you why.

First off, the salary gap is huge. If you want to make more money, you might as well go for the big bucks. Second, it gives you the opportunity to manage others. Being able to lead and motivate people will help you grow within your career. Thirdly, there are opportunities for advancement. You can progress quickly because you are given the chance to learn new skills and develop yourself. Fourthly, there are plenty of perks. As mentioned above, most companies give out free lunches and snacks, as well as gym memberships and discounts on coffee shops. Lastly, you get to work with cool people. Working with like-minded individuals helps you build relationships and friendships.

If you want to know more about the salary range for each position, check out our article here.

Why Building A Marketing Mindset Can Help With Your Career

In today’s fast paced digital age, it seems like every day there are new ways to market yourself and your brand. Whether it’s social media posts, video ads, email campaigns, or even just posting pictures of your lunch on Instagram – there’s always something new to try out. But what does it take to really make a difference in how customers perceive your brand? What do you need to know about building a successful marketing strategy?

We sat down with three experts in the field to find out.

1. How To Build A Positive Marketing Mindset

Marketing strategist, author, and speaker, John Jantsch says that there are four things that marketers need to remember when creating a positive mindset around marketing.

First, he says that marketers need to focus on being authentic. If you don’t believe in what you’re doing, why should anyone else? Second, Jantsch says that marketers need to be honest. They shouldn’t pretend to care about their audience when they really don’t. Third, Jantsch says marketers need to be transparent. When someone asks you a question, answer honestly. Don’t sugarcoat anything. Finally, Jantsch says to keep it real. Be genuine and sincere. People don’t want to work with salespeople who act fake.

2. How To Adapt To Change

According to marketing expert, David Meerman Scott, there are two types of people in the world: those who adapt to change and those who resist change. He says that the latter group tends to be more successful because they tend to stick with what works. However, he adds that this doesn’t mean that the former group isn’t important. On the contrary, he says that it’s very important to be open to change.

A Digital Marketing Mindset That Employers Are Looking For In A Talent

The digital landscape continues to evolve rapidly. With every passing day, we see companies adopting new technologies, creating innovative products, and changing consumer behaviors. As a result, it is becoming increasingly difficult to stand out among the competition. To remain relevant, businesses must adapt quickly and continuously improve their offerings. They must learn to leverage technology to enhance customer experiences and provide better value. And they must develop a talent pool that is capable of meeting these challenges.

In today’s competitive environment, employers are looking for candidates with hard skills—the ability to build an effective marketing plan, manage projects, and work well under pressure. But soft skills are equally important. These include communication, empathy, problem solving, and leadership abilities. And because many jobs require working remotely, technical skills such as coding and programming are essential.

To succeed in today’s market, you must possess both sets of skills. This requires a mindset shift. Instead of focusing exclusively on acquiring the latest tech tools and mastering complex software, you must focus on developing the core competencies needed to deliver exceptional customer experiences. You must become adept at leveraging technology to transform your business and help customers achieve their goals. And you must find ways to connect with people and foster relationships.

This article explores some of the most common soft skills required in today’s workplace. We’ll discuss what employers are looking for, why they want them, and how to acquire them.

Career Opportunities And Challenges For Marketers

The world of marketing is changing rapidly. As consumers become increasingly tech savvy, businesses are looking for people who know how to use technology to reach customers. In addition, there is a growing demand for marketeers with good communication skills, particularly those who understand social media.

Marketing is one of the most exciting careers because it allows you to work directly with clients. You can help companies grow by developing strategies that will increase sales and improve customer satisfaction. To succeed in marketing, you must develop a solid understanding of both traditional advertising methods and newer technologies such as social media.

If you want to start a career in marketing, here are some things you should consider:

1. Understand Your Audience

You cannot effectively communicate with anyone unless you first understand what motivates them. This includes knowing what products and services appeal to different groups of people. Once you understand your audience, you can design campaigns that will resonate with them.

2. Learn How To Communicate Effectively

Communication is key to being successful in marketing. If you don’t speak clearly and concisely, no one will listen to you. Effective communication requires practice and experience. You can begin learning about effective communication by reading books and articles written by experts. You can also attend seminars and workshops held by professional communicators.

Free Courses From Google And Facebook

Google and Facebook offer free courses to help you grow your business. You don’t even need to sign up for anything. Just go to one of the sites and start learning.

You’ll find courses about everything from how to use YouTube effectively to how to build a successful blog.

These courses are great because they’re short, simple and quick. Plus, you can take them anywhere you want – whether it’s on your phone or tablet.

So what are you waiting for? Start learning today!

Building A Digital Marketing Mindset Starts Today

Successful marketers are great communicators; they train themselves constantly to learn and improve their skills. This mindset should be applied across all digital marketing activities. Your success depends on how effectively you communicate with others. You cannot do everything yourself. You must delegate tasks and work with people who are better suited to perform specific tasks. If you don’t know what to delegate, ask someone else to help.

How To Start A Career In Digital Marketing And Excel

Digital marketing is one of the fastest growing careers today. If you are looking into starting a career in digital marketing, here is what you need to know.

The digital landscape changes quickly. You need to keep up with it to excel in this field. This course gives you a thorough understanding of how the internet works and how businesses use it to reach customers. You will learn about the different types of online advertising, including display ads, social media marketing, paid search, email marketing, mobile marketing, video marketing, affiliate marketing, and much more. By the end of this course, you will understand how to plan and execute campaigns across multiple channels.

This course is perfect for anyone interested in learning more about digital marketing. Whether you already have experience in the field or are just getting started, you will benefit from this comprehensive guide.

What You Will Learn

Understand the basics of web design and coding

Learn how to build landing pages and optimize them for conversion

Discover how to write effective emails

Create Digital Marketing Tutorial Through Videos Or Written Blogs

Video marketing is one of the best ways to reach out to customers. But how do you make it work for you? Here are some tips to help you get started.

1. Make sure you know what type of video works best for your audience. If you don’t know, try testing different types of videos. For example, if you’re trying to sell something, start with a product demo. If you want to educate people about a topic, try a tutorial.

2. Don’t just talk about yourself. Tell stories about your products and services. People love hearing real life examples because they feel like they know you better.

3. Keep things short. You’ll lose attention faster than you think if you go too long without getting to the point.

4. Include visuals. A picture paints a thousand words, and most people today spend less time reading text than watching videos. So include images where possible.

5. Be consistent. This doesn’t mean post the same thing every day; it simply means make regular posts. Consistency helps keep visitors coming back for more.

6. Add value. Your goal is to provide useful information and entertainment. So always add value. Give away free stuff, offer expert advice or show off your personality.

In A Nutshell: Is Digital Marketing A Good Career In Singapore?

Digital marketing is one of the most popular careers in Singapore. Companies like Google, Facebook, Amazon, and Apple use it to reach out to customers. But what does it mean to be a digital marketer? What do companies actually want from us? And how much money can we make doing this job? Let’s find out.

What is Digital Marketing?

The term “digital marketing” refers to advertising and marketing strategies used over the Internet. There are three main types of digital marketing – Search Engine Optimisation (SEO), Social Media Marketing (SMM), and Content Marketing (CM).

Search Engine Optimisation (SEMO): This involves improving the visibility of a website within online search engines such as Google and Bing. These algorithms change frequently, so it’s important to keep up with the latest trends.

Social Media Marketing (SMM): This includes activities such as posting blog articles, creating videos, sharing images, and engaging with social media platforms.

Content Marketing (CM): This involves producing and distributing relevant information to attract potential clients.

Why Choose Digital Marketing?

7 Best Job Titles for Entry-Level Digital Marketers

There are many different kinds of people working in digital marketing today. Some work in agencies, some freelance, others work for companies like Facebook or Google. But what do you call someone who works in digital marketing? What does it mean to be a digital marketer? And how much money can you make doing it? Here are seven job titles that describe exactly what you might be doing every day.

1. Content Marketer

A content marketer creates content — whether it’s blog posts, videos, images, infographics, etc. — that helps businesses attract customers. They use data analysis tools to determine the best types of content based on customer behavior. Then, they write about those topics to help inform potential customers. This could include writing articles for blogs, creating video tutorials, or even designing graphics for social media platforms.

2. Social Media Manager

Social media managers coordinate everything related to a brand’s presence online. From posting status updates to managing paid ads, they ensure that brands’ messages reach the right audience at the right time. Many times, they manage multiple accounts simultaneously.

3. Online Marketing Specialist

Online marketing specialists know how to use various channels to promote products and services. For example, they may build landing pages, design email campaigns, or optimize websites to increase traffic. These professionals often specialize in one type of channel, such as SEO, PPC, or social media.

How do I start a career in digital marketing with no experience?

Digital marketing isn’t just for designers and developers. In fact, there are tons of entry level positions available in digital marketing. These include social media managers, web designers, copywriters, etc. They’re great ways to gain some real-world experience without having to go straight to college. Plus, startups often need writers too, and most of these jobs will allow people to learn new skills while making money. Here are some of the best digital marketing jobs out there today.

Where to Find Entry-Level Digital Marketing Jobs

AngelList is an online platform for startups to post opportunities for freelancers and contractors. Krop is another great resource for finding entry level digital marketing jobs. And finally, FlexJobs is an awesome place to find remote positions across industries.

How can you get a job as a digital marketer? Skills Every Digital Marketer Needs

Digital marketers are responsible for creating strategies, building campaigns, writing copy, designing graphics, developing video, and much more. They work closely with businesses to help them reach customers online. If you want to become a successful digital marketer, it helps to understand what you need to learn and develop certain skills. Here are some of the most important ones.


You might think that copywriters just write text, but there are actually several types of copywriting. You could be working on social media posts, landing pages, email newsletters, blog articles, and even ads. Copywriting involves writing words that persuade people to take action.

Designing Graphics

A graphic designer creates images, logos, infographics, charts, graphs, posters, banners, etc., for use on websites, emails, advertisements, and other forms of communication. Graphic designers often collaborate with developers to make sure that everything looks great.

Video Production

If you’ve seen YouTube influencers like Casey Neistat or Tanya Burr, chances are they’re talented videographers. Video production is becoming increasingly popular among brands because it allows companies to connect directly with consumers. Some companies hire full-time employees to produce videos while others outsource the task to freelancers. Either way, you’ll likely need to master editing software and basic computer skills.

What are the best entry-level digital marketing jobs?

Entry-level digital marketing jobs include social management, email marketing, web design, and many others. These positions pay very well — up to $100 per hour — compared to other industries. But there are some drawbacks to working in digital marketing. For one thing, it’s hard to break into the field unless you have prior experience. And once you do land a job, you might find yourself stuck doing work you don’t enjoy.

The good news is that even though digital marketing pays less than traditional marketing, it offers much better career growth potential. Digital marketing jobs are expected to grow 18% faster than average over the next decade. In addition, most companies offer flexible hours and telecommuting options, making it easier to balance work and life.

Here are 10 entry-level digital marketing roles to consider.

Social Media Manager

A social media manager typically works closely with a brand’s PR team to manage online conversations about the brand. This includes monitoring comments on social platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. Social managers often help brands respond quickly to negative feedback and monitor mentions of competitors. They also set goals for how many likes, shares, and followers the brand wants to achieve each week.

Email Marketing Manager

An email marketing manager helps businesses send emails to customers. He or she manages campaigns, including creating templates, writing messages, scheduling sends, and analyzing data. Email marketers must learn to write compelling subject lines and use different types of graphics and images to catch readers’ attention. They also make sure that emails meet spam laws and regulations.

Content Strategist, Content Marketing Specialist, or Content Marketer

A content strategist works with editors to create content that attracts new customers, while a content marketer works with marketers to attract new customers. Both jobs require a strong understanding of how people use the internet and what makes them want to come to your site.

There are many ways to define the role of a content strategist, but most agree that it involves focusing on attracting new visitors while working alongside a content marketer. A content strategist might work closely with an editor to create the content, while a content marketeer often works independently.

Entry-level salaries depend on where you live and what industry you’re in.

A content marketer usually focuses more on creating content, while content producers create content that fits into a larger marketing plan.

SEO Specialist

An SEO Specialist should understand the basic concepts of Search Engine Optimization (SEO), including keyword research, backlinks, and other important aspects. They are responsible for writing high quality articles that attract visitors and help businesses grow online. An SEO Specialist works closely with a Content Strategist or SEO Expert to develop content strategies and implement tactics to improve rankings.

Social Media Manager

A social media manager helps companies grow an audience online, typically creating content, managing communities, and moderating comments. These positions are similar to community managers, which are different types of roles. However, entry level salaries vary greatly based on location.

Marketing Manager

Salary Range By Industry And Location

The title “marketing manager” is pretty broad. There aren’t too many specific job functions associated with it. But there are plenty of variations on what that role entails. Depending on where you work, how much experience you have, and what type of organization you’re working for, the salary range can vary quite a lot. Here’s a look at some of the biggest differences across industries and locations.

Salary Range by Industry

Entry Level Marketing Managers

According to Glassdoor, entry level marketing managers earn $64,500 annually on average. This includes people working in advertising agencies, public relations firms, and consulting companies. On the low end, marketing managers make about $50k per year; while those making over $100k per year take home around $80k.

Location Matters

If you want to see how much money you could potentially make as a marketing manager, check out our interactive map. You’ll find the median annual salary for each state, along with information on the number of jobs available.

Source: Glassdoor

Paid Ads Manager or Paid Marketing Manager

A paid ads manager works directly with advertisers to determine what types of advertising campaigns will best meet their needs. A paid ads manager typically manages one or more ad accounts and deals with clients on a daily basis. He or she might also oversee the creation of ads, monitor campaign performance, and ensure that client objectives are met. In addition to managing campaigns, he or she must analyze data to help make decisions about future campaigns.

The job duties of a paid ads manager vary depending on the size and type of agency. For example, larger agencies often employ several full-time paid ads managers who specialize in certain areas such as social media, display, video, mobile, etc. Smaller firms usually hire freelancers who do everything themselves.

1. Content Managers & Strategists

Content managers are responsible for creating engaging content across multiple channels and ensuring it meets the needs of customers. They work closely with writers, designers, developers, marketers, and others to ensure quality content is delivered consistently throughout the organization.

Strategists use data analysis and insights gained from analytics tools to make strategic decisions about how to best serve customers. These individuals think strategically about customer behavior and what drives conversion. They understand the importance of measuring success and making adjustments based on those measurements.

2. Virtual Reality Developers and Editors

Virtual reality (VR) is a technology that allows people to experience things like video games, movies, TV programs, music, and educational tools virtually. In addition, it provides a sense of presence, allowing users to feel as though they are actually there.

There is a huge opportunity for VR developers right now because many businesses don’t realize just how much money they could potentially save by using VR in marketing campaigns. For example, according to one study, virtual reality advertising generates 30% more leads than traditional ads.

Most companies aren’t even aware that they could use VR in their marketing strategies, but they definitely should be. Here are some ways that they could benefit from virtual reality:

1. Create More Engaging Content

When creating content for social media platforms, marketers often overlook the importance of adding visual elements such as images, videos, animations, etc. These elements help users understand what the post is about faster and better. However, most people find reading text difficult, especially on mobile devices. Adding a few images or videos could make a difference.

Virtual reality offers a unique way to add visuals to your posts without having to worry about bandwidth issues. You can easily show off products, explain complex concepts, or simply tell stories with virtual reality.

2. Increase Customer Loyalty

4. UX Designer

A UX Designer works closely with engineers to design products and interfaces that are usable and intuitive. They help develop solutions for problems that arise during development. They collaborate with designers and product managers to ensure that the final product meets the needs of the target audience.

UX Designers must be creative problem solvers who can translate ideas into visual concepts. They understand the importance of usability testing and iterative prototyping, and use those methods to improve the overall experience for customers.

They often work remotely from clients across different time zones, and communicate regularly via email, phone calls, and video conferencing.

5. Email Marketing Specialist

An email marketing specialist works closely with other departments like sales, customer support, web development, and social media to ensure deliverables are meeting client expectations. They must be able to write compelling copy for emails, landing pages, and blogs. They will work closely with clients to understand their needs and develop creative solutions to address those needs.

They will help clients build effective campaigns, monitor performance, and analyze data to improve future efforts. They will provide ongoing training and coaching to maximize campaign effectiveness.

A successful candidate will have experience working with multiple platforms including Gmail, Outlook, Salesforce, and HubSpot CRM. A strong understanding of HTML/CSS is required along with familiarity with the latest trends in email marketing best practices.

6. Digital Marketing Managers & Directors

Digital marketing managers and directors manage digital marketing campaigns across multiple channels including social media, email, display advertising and mobile apps. They work closely with marketers and product owners to develop strategies and tactics to achieve business goals. In addition to overseeing the performance of existing campaigns, they often lead the development of new ones. These professionals typically have a bachelor’s degree in communications, journalism, public relations or related field along with several years of experience working in marketing.

The average salary for a digital marketing manager/director is approximately $110,000 according to This figure includes bonuses and benefits.

7. Analysts & Artificial Intelligence (AI) Specialists

Data analysts are one of the most important roles within a tech team. They help businesses make sense of information and find patterns. In fact, there’s a huge demand for data analyst jobs, and it’s expected to grow by 22 percent over the next five years, according to LinkedIn.

Most data analysts have a computer scientist degree or equivalent. Data scientists use machine learning, natural language processing, and statistical analysis to build predictive models and algorithms. These tools allow companies to understand how customers behave and improve customer experience.

Demand for data scientists is expected increase by 22 percent over the coming five years. This is partly because many organizations are investing heavily in AI technology. Companies such as Facebook, Amazon, Microsoft, and Google are hiring data scientists to develop AI systems.

A lot of people don’t know what data analysts actually does. They’re really good at crunching data and finding patterns. But some people think data analysts are just glorified Excel wizards. However, data analysts play a crucial role in developing AI solutions. They work closely with other technical teams to solve problems.

Tips for Improving and Transform your Digital Marketing Skills

Digital marketing skills are essential for every professional today. Whether it’s social media management, email marketing, SEO, PPC or even link building, there is always something to learn. If you want to improve your digital marketing skills, here are some tips to help you do just that.

1. Start With Your Basics

Before you start learning anything else, make sure you know how to use basic tools like Microsoft Word, Excel, PowerPoint, etc. These programs aren’t difficult to master, but without proper training, you won’t be able to apply what you learned later on.

2. Get Familiar With Social Media Platforms

Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and many others offer great opportunities for professionals looking to build their networks. Make sure you’re familiar with each platform and understand how to use them effectively.

3. Understand How Search Engines Work

Search engines work differently depending on the type of industry you’re in. For example, a fashion blogger might benefit from understanding how Google works while a financial analyst might focus on Bing. Regardless of the search engine you choose, it’s important to understand how it functions.

In-House Copywriter

The In-house copywriter is responsible for writing high quality web content for clients in the areas of digital marketing, social media, email campaigns, and online advertising. This person works directly with the marketing team to develop compelling messaging that captures attention and drives action. They are expected to produce well-written, original content that promotes brand awareness, builds customer loyalty, and encourages repeat visits and purchases.

This position requires a strong understanding of the latest trends in digital marketing, including how to effectively use data analytics tools such as Google Analytics and Adobe Omniture. A successful candidate will have excellent written communication skills, along with the ability to communicate complex ideas clearly and concisely.

Responsibilities include:

* Writing blog posts, articles, press releases, white papers, eBooks, etc.

* Producing informative graphics and infographics

* Developing landing pages and other web assets

* Working with designers to ensure visual appeal

Web Designer

A Web Designer is responsible for developing and implementing creative solutions for clients’ online needs. They work closely with project managers, developers, marketers and business owners to ensure projects are completed within budget and on schedule.

Essential Duties & Responsibilities

• Work independently and collaboratively with team members to develop creative concepts and designs

• Develop wireframes, mockups, prototypes, and production ready code

• Collaborate with client teams to define requirements and translate those into functional specifications

• Communicate effectively across diverse groups and individuals

• Maintain accurate records and documentation related to projects

Web Developer

A web developer works closely with designers and developers to create interactive web applications. Web development encompasses many different areas including programming languages, frameworks, and technologies such as HTML5, CSS3, JavaScript, PHP, Ruby on Rails, Python, Java, etc.

The job duties of a web developer include creating dynamic webpages, designing interfaces, writing code, testing and debugging, and maintaining databases. Some web developers specialize in one area while others are generalists.

Performance Marketing Strategist

Marketing managers typically work closely with the sales team, helping to develop strategies for lead generation, conversion, and retention. They often manage budgets, and sometimes supervise junior marketers.

Entry Level Salaries

The Bureau of Labor Statistics reports that the median annual salary for a marketer is $63,000. This figure varies widely depending on where you live and what type of position you hold. For example, entry-level positions pay less than those held by experienced professionals. In general, the following figures represent typical starting salaries for marketing managers:

• New York City: $75,000

• San Francisco Bay Area: $90,000

• Los Angeles: $80,000

• Chicago: $70,000

Digital Marketing Associate/ Executive / Manager

A digital marketer must understand how to integrate online and offline strategies into one cohesive marketing plan. They are responsible for developing and executing campaigns across multiple platforms including email, display advertising, mobile apps, search engines, etc. This person will work closely with both internal teams and external agencies to ensure campaigns run smoothly and effectively.

This position requires strong project management skills, attention to detail, ability to multi-task and prioritize workload, and excellent communication skills. You’ll also need experience working within a fast paced environment where you’re able to adapt quickly to changing priorities.

Responsibilities include:

* Developing and implementing marketing strategy for assigned clients

* Managing client relationships and ensuring effective account planning and execution

* Working directly with internal stakeholders to develop creative concepts and execute projects

* Coordinating with outside vendors to implement best practices and standards

Digital Content Writer

A content manager should know how write compelling copy for each digital channel. They should be able to create an organized editorial calendar and be able to collaborate with marketing and design teams. In addition, they should be able to manage multiple projects simultaneously.

The job description for a digital content writer includes writing original content for web sites, social media channels, email newsletters, mobile apps, video games, etc. Digital content writers are responsible for creating engaging articles and blog posts, ebooks, white papers, infographics, videos, podcasts, slide decks, presentations, etc.

They work closely with editors and designers to ensure that the final product meets client specifications. They may also assist with research and development of ideas.

Sr. Market Research Manager

Entry Level Marketing Managers Earn Between 60K & 80K Per Year

Many Marketing Managers Work On Campaigns Which Are Usually Sales Related

Marketing Managers typically work on campaigns, which often involve selling products or services. These campaigns might include advertising, social media marketing, email marketing, public relations, etc. Some marketers focus exclusively on one type of campaign while others specialize across several areas.

A typical entry level marketing manager earns anywhere from $60,000-$80,000 annually depending upon experience, education, skills, and location.

Introduction to Digital Marketing Career

Digital marketing is an umbrella term for all forms of online marketing. This includes email campaigns, social media advertising, display ads, mobile apps, web design, etc. In short, it covers everything related to creating, managing and optimizing digital content.

The most popular types of digital marketing are Search Engine Optimization (SEO), Social Media Advertising (SMA), Email Marketing, Display Ads, Mobile Apps, Web Design, Content Marketing, Online Reputation Management (ORM).

Our Digital Marketing Career Assistance Programme offers a good head start into this exciting industry. We offer free training sessions, access to our library of eBooks, case studies, videos, templates and much more. You can also join us for one of our monthly networking events where you can meet like minded professionals in the field.

For more information on how we can help you reach your career goals, contact us today via email at or call 0207 984 4444.

STORY: “How To Get Started With Digital Marketing”

Why Get Into Digital Marketing

Digital marketing is constantly evolving and it’s important to keep up to date with the latest trends. If you’re looking to make some extra cash online, there are plenty of opportunities to do so. Whether you’re interested in affiliate marketing, freelance writing, blogging, or something else entirely, there are multiple ways to make money online.

There are several ways to go about earning money online. You could start off by building a blog or landing pages, or even offering paid consulting. However, there are many other options like freelancing, selling products, or starting a YouTube channel. Whatever you decide to do, make sure you focus on quality over quantity. This way, you won’t end up getting frustrated and quitting.

To learn more about making money online, check out our guide here.

Digital Marketing Career Progression

A Digital Account Executive helps manage the relationship between the clients and the agencies. They need to understand how different digital media channels work together. A Digital Account Executive works very closely with the Digital Marketing Specialists and the Media Buyers. In general, there is progression path from Entry Level to Senior positions. There is a range of jobs available depending on the Industry, Size of Organization and Position. The most common promotion is from Junior to Intermediate or Sr.

The job description varies depending on the role within the company. Some companies offer training programs while others hire directly out of college. However, it is important to know what you want to do before deciding on a career path. For example, some people find themselves doing many things at once without knowing exactly where they fit into the overall picture. You might start off working in one department and end up being promoted to another. This happens because the person who hired you didn’t realize that you had potential.


If you’re looking for a specific type of job, try searching for keywords like “digital account executive”, “digital marketing specialist”, “media buyer”, etc. If you don’t see anything that interests you, try broadening your search. Try searching for “marketing director”.