PPC costs in Singapore vary depending on factors like campaign complexity, your ad budget, and the agency’s management fees. It’s best to get a customized quote based on your specific needs and goals. Don’t be afraid to ask about different pricing tiers or packages.

A typical package usually includes keyword research, campaign setup across relevant platforms (like Google Ads), compelling ad copywriting, ongoing bid management and optimization, conversion tracking to measure results, regular performance reporting, and landing page optimization recommendations. Some agencies may also offer additional services like display advertising or remarketing.

One of the great things about PPC is that you can often see results relatively quickly, sometimes within days or weeks of launching your campaign. However, while you might see initial traffic, it’s important to remember that ongoing optimization is essential for long-term success and maximizing your return on investment. Don’t expect overnight miracles; PPC is a continuous process.

PPC (Pay-Per-Click) involves paid advertising. You pay for each click on your ad, and you get immediate visibility at the top or bottom of search results pages. SEO (Search Engine Optimization) focuses on earning organic rankings through optimizing your website content and structure. It’s a longer-term strategy. PPC and SEO can work very well together, with PPC providing quick wins while SEO builds a sustainable long-term presence.

Look for Google Ads certification, experience working with businesses in your industry, case studies showcasing successful campaigns, transparent reporting practices (you should understand where your money is going), a clear understanding of the Singaporean market, and a focus on conversion optimization (not just clicks). Don’t hesitate to ask for client references and be wary of agencies that make unrealistic promises.