Matt Cutts, a 16-year Google employee, created the SafeSearch content filter for the search engine giant. Matt Cutts has been employed for Google since 2000. The leader of Google’s webspam team is Matt Cutts. Matt assists publishers and website owners in understanding how Google’s search functions in addition to working to improve Google’s ranking algorithms. Over 20 million people have seen his web videos. Matt was also the author of the initial iteration of Google’s kid safety filter, SafeSearch.