Free 30 Min CRO Strategy Session (U.P S$500)
CRO Quality Leads High ROI Highly Targeted Cost-Effective
Conversion Rate Optimization Services in Singapore
Drive more sales and leads with our CRO services in Singapore. We improve your website's conversion funnel for measurable results.
As a leading CRO company, we boost your revenue through services like A/B testing, heat map analysis, and user behavior assessment. These methods provide insights into customer actions, revealing key website areas for optimization. This approach maximizes monthly revenue growth without excessive spending.
Free CRO Strategy Checklist
CRO services free trial includes analysing your current data of your website, and coming up with key areas of improvement
Claim your FREE 30 min CRO Audit & Strategy sharing session. No obligations or strings attached.
Digital Market's CRO Services
Here’s why CRO is crucial for online success and why Digital Market is your ideal partner in Singapore
1. Untapped Potential
Many businesses overlook CRO, focusing solely on driving traffic. This creates a massive gap. Digital Market helps you bridge this gap. We turn existing traffic into paying customers, maximizing your ROI. Research indicates that a significant percentage of businesses lack a structured CRO strategy, missing out on valuable revenue.
2. Data-Driven Decisions
Digital Market's CRO services include A/B testing, heat map analysis, and user behavior assessment. These tools provide deep insights into customer actions. We identify specific website elements for optimization. This approach ensures you generate more revenue without overspending. We help you move beyond guesswork and make decisions based on solid data.
3. User Experience
A poor user experience drives away customers. Digital Market prioritizes user experience. We conduct CRO testing to identify pain points and site issues. We find the sweet spot between pleasing users and search engines. This ensures a seamless journey for your visitors, leading to higher conversion rates.
4. Marketing Results
Digital Market provides access to advanced analytics tools. We simplify information gathering and analysis. This allows us to develop effective marketing strategies. We capture your audience's attention and guide them through the sales funnel. We identify marketing opportunities and analyze performance metrics to boost conversions.
5. Outpace Competitors
High bounce rates mean lost opportunities. Digital Market's CRO services improve your marketing ROI. We implement strategic conversion funnel optimization tactics. This increases revenue, even with the same traffic. We help you stand out in the competitive Singaporean market.
6. Overcome Challenges
Many businesses struggle with conversion funnel optimization. Digital Market addresses common challenges like highlighting unique value propositions, managing marketing spend, and collecting actionable insights. We assess your sales funnel and user experience to eliminate friction. We use proven techniques to lower bounce rates and increase conversions. We help you achieve sustainable revenue growth over time.
CTR vs. Conversion: Key Differences
Understanding the difference between Click-Through Rate (CTR) and Conversion Rate is crucial for optimizing your digital marketing efforts. Here’s a breakdown:
- CTR: Measures the percentage of people who click on your ad or link after seeing it. It’s a micro-conversion, indicating interest in your content.
- Conversion Rate: Measures the percentage of visitors who complete a desired action on your website, like a purchase or sign-up. It reflects your website’s effectiveness in turning interest into action.
- CTR Formula: (Total Clicks / Total Impressions) x 100 = CTR
- Conversion Rate Formula: (Total Conversions / Total Website Visitors) x 100 = Conversion Rate
- CTR: Focuses on the initial stage, attracting visitors to your site.
- Conversion Rate: Focuses on the later stage, turning those visitors into customers.
- High CTR: Suggests your ads or links are compelling and relevant.
- High Conversion Rate: Indicates your website effectively guides visitors to complete desired actions.
- CTR: Varies widely by industry, ad type, and platform. A “good” CTR is relative.
- Conversion Rate: Averages vary by industry, with top performers achieving significantly higher rates than average.
- CTR: Drives traffic to your site. Without traffic, there are no conversions.
- Conversion Rate: Determines how effectively you monetize that traffic. Optimizing both is vital for maximizing your ROI.
Clients We Consulted
we work for them
Digital Market SG is a certified Singapore marketing consultant in strategy and digital marketing, providing hybrid marketing consultancy.
Our CRO Process: Conversion Obsessed Project Plan
Tools:
Microsoft Clarity: For session recordings, heatmaps, and behavior analysis.
VWO: For A/B testing, split URL testing, and multivariate testing.
Hotjar: For heatmaps, surveys, and user feedback.
Google Analytics: For quantitative data analysis and funnel tracking.
Google Optimize: For A/B testing (free alternative to VWO).
Google Data Studio: For reporting and dashboards.
Timeline:
The timeline is flexible and depends on the complexity of the website and the number of hypotheses being tested. Smaller websites may move faster, while larger websites may require more time.
Continuous Improvement: CRO is an ongoing process. Regularly review performance data and iterate on your strategies.
Team Collaboration: Ensure clear communication between designers, developers, and marketers for seamless execution.
CRO Project Plan Table
| Phase | Tasks | Deliverables | Tools | Timeline |
|---|---|---|---|---|
| 1. Project Setup | – Define CRO goals (e.g., increase sign-ups, reduce cart abandonment). | – Documented CRO goals and KPIs. | Google Analytics, VWO | Week 1 |
| – Identify key pages for optimization (e.g., homepage, product pages, checkout). | – List of target pages for optimization. | |||
| – Set up analytics and tracking tools (e.g., Google Analytics, Microsoft Clarity). | – Analytics and tracking in place. | |||
| – Conduct stakeholder interviews to understand business objectives. | – Stakeholder input documented. | |||
| 2. Quantitative Research | – Analyze current conversion rates and funnel performance. | – Conversion funnel analysis report. | Google Analytics, VWO | Week 2 |
| – Identify drop-off points in the user journey. | – Drop-off points mapped. | |||
| – Segment data by traffic source, device, and user behavior. | – Segmented data insights. | |||
| – Benchmark against industry standards. | – Benchmarking report. | |||
| 3. CRO Audit | – Audit website for usability issues (e.g., broken links, slow load times). | – Website usability audit report. | Google PageSpeed Insights, VWO | Week 3 |
| – Evaluate call-to-action (CTA) placement, design, and effectiveness. | – CTA effectiveness report. | |||
| – Check for mobile responsiveness and cross-browser compatibility. | – Mobile and browser compatibility report. | |||
| – Review form fields and checkout process for friction points. | – Form and checkout friction analysis. | |||
| 4. Qualitative UX Analysis | – Conduct user surveys to gather feedback on pain points. | – User survey results. | Hotjar, SurveyMonkey | Week 4 |
| – Perform user testing (e.g., session recordings, task analysis). | – User testing insights. | Microsoft Clarity, Hotjar | ||
| – Analyze heatmaps and scroll maps to understand user behavior. | – Heatmap and scroll map analysis. | Microsoft Clarity, Hotjar | ||
| – Review session recordings for common user frustrations. | – Session recording insights. | Microsoft Clarity | ||
| 5. Hypothesis Formation | – Brainstorm potential CRO hypotheses based on research findings. | – List of prioritized CRO hypotheses. | VWO, Google Docs | Week 5 |
| – Prioritize hypotheses based on impact and ease of implementation. | – Hypothesis prioritization matrix. | |||
| – Document hypotheses in a structured format (e.g., “If we do X, then Y will happen because Z”). | – Documented hypotheses. | |||
| 6. Split Testing (A/B Testing) | – Design A/B test variations (e.g., new CTA, redesigned form). | – Test variations ready for implementation. | VWO, Google Optimize | Week 6-8 |
| – Set up A/B tests using CRO tools (e.g., VWO). | – A/B tests live and tracking. | VWO | ||
| – Monitor test performance and statistical significance. | – Test performance dashboard. | VWO, Google Analytics | ||
| – Analyze results and determine winning variations. | – A/B test results report. | |||
| 7. Heatmap & Behavior Tracking | – Set up heatmaps and scroll maps for key pages. | – Heatmaps and scroll maps for analysis. | Microsoft Clarity, Hotjar | Week 9 |
| – Analyze user clicks, scroll depth, and engagement. | – Behavior analysis report. | |||
| – Identify areas of high engagement and friction. | – Insights for further optimization. | |||
| 8. Implementation | – Implement winning variations from A/B tests. | – Updated website with optimized elements. | VWO, WordPress, Developer Tools | Week 10 |
| – Make UX improvements based on heatmap and behavior analysis. | – Improved user experience. | |||
| – Optimize CTAs, forms, and checkout process. | – Optimized CTAs, forms, and checkout. | |||
| 9. Monitoring & Reporting | – Set up dashboards to track CRO performance (e.g., Google Data Studio). | – Customized CRO performance dashboards. | Google Data Studio, VWO | Ongoing |
| – Monitor key metrics (e.g., conversion rate, bounce rate, average order value). | – Monthly CRO performance reports. | |||
| – Conduct regular reviews to identify new optimization opportunities. | – Continuous improvement plan. |
fAQ on CRO Services
- A: CRO services tailored to Singapore’s market can help you understand the unique behaviors and preferences of local customers. This includes optimizing your website for mobile users (a high percentage of Singaporeans access the internet via mobile), incorporating local language and cultural nuances into your content, and ensuring your website loads quickly, which is crucial for Singapore’s fast-paced environment.
A: CRO agencies in Singapore typically track metrics like conversion rates (of course!), bounce rates, time on site, page load speed, and user flow. They also focus on metrics specific to your business goals, such as lead generation, sales, or form submissions. Tools like Google Analytics, heatmaps, and A/B testing platforms are commonly used to gather and analyze this data.
They will provide reports and insights on how these metrics are improving over time.